The JUUL device was first launched in the US in 2015. It has two components: the battery system, and a prefilled, single use nicotine liquid cartridge that serves as the mouthpiece and is called a ‘JUUL pod’. ![]() JUUL is a flat e-cigarette (also known as electronic nicotine delivery systems, or ENDS) which is designed to look like a USB key and is rechargeable in a USB port (Image 1). This page gives detailed background on JUUL, its products, and earlier FDA interventions. 4 5Īltria, which held a 35% share in the company, withdrew its investment in May 2023. 1 2 3Īfter several years of controversy, the US Food and Drug Administration (FDA) banned JUUL e-cigarettes from the US market in 2022. ![]() is a San Francisco-based e-cigarette company whose product JUUL has been the focus of considerable media attention and critical commentary, mainly around its popularity among young consumers.
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